Establishing a successful practice in three steps
One of the most difficult aspects of opening your own business is marketing it. Many physiotherapists want to open their own private practice simply because they are looking to help their clients but, unfortunately, this means that they will have to concentrate on running their business at the same time. Marketing is a very important business tool.
Physio123 suggests three very important aspects of internal marketing to ensure that your business continues to grow. Internal marketing is beneficial because it is inexpensive and it allows for the highest possible returns on investment. Internal marketing concerns itself with marketing to a specific base of clients and, if you follow the following steps, you will discover that it is not as difficult as you thought it would be.
- You must understand that you are in sales
- Answering the phone is imperative if you want to increase the amount of referrals to your business.
- If you take care of your clients they will take care of you
1. You must understand that you are in sales
Many physiotherapists feel that physiotherapists are not salespeople! Remember, yes you are a physiotherapist, but we all need to be sales people.
You are constantly selling your clients the products or services they require. You are also selling your employees the advantages of working for you. You are constantly selling throughout the day. As soon as you come to realise this, you will find ways to improve your sales techniques.
2. Answering the phone is imperative if you want to increase the amount of referrals to yur business
When contacting your private practice for the first time, clients will usually speak to a receptionist or you. This first contact is very important because it will not only allow you to convey a positive perception of your private practice, but it will also provide you with the chance to ease the anxieties and fears of your potential patient.
Answering a phone call might seem simple, but it is also one of the most important aspects of running a successful business.
3. Take care of your clients and they will take care of you
Physiotherapists need to be aware that their patients are important to their practice. If you do not take care of your patients, they will go elsewhere for their treatment. Keeping your client base in tact is one of the most important tasks that you will face as a private practice owner.
You will find it much easier to keep the clients you have than finding new clients. Take care of your clients!
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